The E=MxC² framework
How ready is your team for omnichannel?
E=M×C2Engagement = Maturity × Capability²
A consulting-grade diagnostic for senior pharma leaders. Benchmark your omnichannel readiness across six strategic dimensions, and see what to build next.
- Free
- About 10 minutes
- Instant results
20 curated questions, designed for one senior stakeholder to complete on behalf of their team.
Example result
Channel variety
- Define channel roles within campaigns
- Introduce journey-stage thinking
- Connect field and digital planning
What you walk away with
- A capability radar across your six strategic dimensions
- Your maturity level, from single channel to omnichannel
- What to implement now, and the next capabilities to build
- What not to overbuild yet, so budget goes where it counts
- A four-page PDF report to keep and share with your team
How it works
- Answer the four strategy questions by choosing the description closest to how your team works today.
- Add your details. It takes 20 seconds.
- Answer the remaining 16 on content, channels, technology, data and measurement.
- See your results on screen as soon as you finish, with a PDF to keep.
Five levels of omnichannel maturity
Strategy, content, channels, technology, data and measurement are assessed as one integrated system. Your level is set by your weakest dimension, because engagement moves at the pace of its weakest capability.
Yacin Marzouki, on stage and in the classroom
Founder and CEO of BIOND Health. Chair, keynote speaker and course leader on HCP engagement.
Before founding BIOND Health, Yacin worked as a global omnichannel and customer engagement lead, connecting customer journeys, content activation and global strategy with local execution. He helped launch omnichannel work across EMEA, Japan and South America, launched HCP portals, and led omnichannel and congress strategy for major global scientific meetings.
- Chair, Reuters Events Pharma Customer Engagement EuropeChaired the event and moderated its main discussions2025
- Keynote: why multichannel is not the enemy of omnichannel4th Pharma Omnichannel HCP Engagement, BarcelonaMarch 2026
- Oxford debate: should pharma stop visiting HCPs?NEXT CX & AI, ViennaOctober 2026
- Course: maximising congress impact in pharmaCELforPharma, live online. Next date 25 February 2027Trainer
- EMJ GOLD podcast: disrupting the traditional omnichannel modelEuropean Medical JournalJune 2025
4 down, 16 to go.
Unlock your full results
Your results appear on screen the moment you finish. We ask who you are so an omnichannel expert can talk them through with you, if you'd like.
What you'll get
- A capability radar across your six strategic dimensions
- Your maturity level, and what it means for your team
- The next capabilities to build
- What not to overbuild yet
- A PDF report to download and keep
- Your strategy answers are saved.
- We'll only contact you about your results.
