BIOND Health

White belt engagement drives activity.

Black belt engagement changes behaviour.

What are you working on?

A congressSee what more your congresses can give you Free diagnostic8 to 10 min OmnichannelFind out how ready your team is Free diagnostic10 min Something elseTalk it through with an expert Black belt session45 min

From the team behind congress strategies and operations for pharma clients at

Purpose before channels. Behaviour before activity.

We design and operationalise connected engagement systems that help healthcare teams move beyond channel activity and deliver disciplined, behaviour-shaping HCP experiences.

Fiona, a BIOND black belt figurine, pointing at you from a congress booth
Fiona: congress strategy and activation

Congresses designed for impact, not fireworks

We design congresses as connected engagement systems, not standalone events: pre-congress awareness, on-site activation and post-congress follow-up.

Become a congress architect
Mo, a BIOND black belt figurine, chopping through blocks that read right message, right channel, right time
Mo: omnichannel strategy and operations

From channel activity to engagement systems

We focus on what HCP communication requires and design the right mix of interactions, across face-to-face and digital touchpoints.

Master omnichannel
Naomi, a BIOND black belt figurine, teaching mindset, skillset, toolset in a dojo
Naomi: training and capability building

Making omnichannel stick across the organisation

We shift mindsets, build practical skills and give teams clear frameworks and tools. Capability for execution, not only training for knowledge.

Train my team
Let’s start with engagement, not channels

Most congresses are fireworks. Yours can echo.

Two or three days on site. Four months of engagement around them.

Fiona presenting on a congress stage under the slide Make your real-world data memorable, with Mo and Naomi on the panel
Fireworks: one spike, gone within days Echo: builds before, peaks at the congress, lasts after
−6−4−2 congress +2+4+6+8+10+12 wks HCP engagement Pre: 4 to 6 weeks Peri: 2 to 3 days Post: 8 to 12 weeks

Illustrative shape of the two models, not measured data.

Take the congress echo diagnostic How we design congresses

Know your level in ten minutes

Example resultStrategy3.7Audience2.7Journey3.3Content3.0Activation4.0Data & insight2.3Measurement2.7Governance2.7Global–local3.0

Journey orchestration

  1. Make interactions flow into follow-up
  2. Run one congress operating system
  3. Design for the HCPs beyond the hall

What more can you get out of your congresses?

Free8–10 minutesInstant results

  • A spider chart of your nine congress capabilities
  • Your level, from presence to an embedded congress system
  • The three changes that would move you forward fastest
Start the congress echo

Nearly 80% of approved content is rarely or never shared with customers.

Source: Veeva Pulse Report, Top Insights, Q1 2025

Deliver content with black belt mastery
Mo at his desk reading a book titled Black-belt in omnichannel
Example resultStrategy3.5Content2.8Channels3.3Technology2.7Data2.0Measurement2.7

Channel variety

  1. Define channel roles within campaigns
  2. Introduce journey-stage thinking
  3. Connect field and digital planning

How ready is your team for omnichannel?

FreeAbout 10 minutesInstant results

  • A capability radar across six dimensions
  • Your level, from single channel to omnichannel
  • What to implement now, and what not to overbuild yet
Start the E=MxC² diagnostic
Yacin Marzouki moderating a six-person panel on the main stage of Reuters Events: Pharma 2026 in Barcelona, in front of a full hall
Reuters Events, Barcelona
Yacin Marzouki presenting on stage at Reuters Events: Pharma Customer Engagement Europe in London
Reuters Events, London
Yacin Marzouki chairing Future Pharma 2026 in Amsterdam, speaking with a handheld microphone beside the lectern
Future Pharma, Amsterdam

Yacin Marzouki, on stage and in the classroom

Founder and CEO of BIOND Health. Chair, keynote speaker and course leader on HCP engagement.

All talks, courses and podcastsLinkedIn

Speak with an expert, not a salesperson

Book a black belt session
45 minutes with Yacin. Free. On video.Or write to yacin.m@biond.health

Or send a message