We put the questions pharma rarely asks out loud on conference stages, then bring what we learn back into client work. BIOND Health is founded and led by Yacin Marzouki.
On stage, on air and in the classroom with
Thought leadership only counts if it says something people can disagree with. These are the arguments we make, and where we made them.
Congress investment should keep working for weeks before and after the event, for attendees and for the HCPs who never travel.
Argued in the white paper Congress beyond the booth and the CELforPharma webinar Beyond the booth, 2026
Read the white paperTeams that skip the multichannel stage often end up destroying their omnichannel ambitions. Progress comes from the right next step, not the biggest leap.
Keynote, Pharma Omnichannel HCP Engagement, Barcelona, March 2026
Start with why you are engaging and what must change for the HCP. Only then do channels earn their place.
EMJ GOLD podcast: disrupting the traditional omnichannel model, June 2025
Listen to the episodeThe industry’s most uncomfortable questions belong on the main stage, argued openly by people who disagree.
Oxford debate, NEXT CX & AI Pharma, Vienna, October 2026
See the agenda
Yacin is an internationally recognised voice on omnichannel and congress engagement in pharma.
Before founding BIOND Health he worked as a global omnichannel and customer engagement lead, connecting customer journeys, content activation and global strategy with local execution. He helped launch omnichannel work across EMEA, Japan and South America, launched HCP portals, and led omnichannel and congress strategy for major global scientific meetings.
Today he chairs and moderates industry conferences, teaches the CELforPharma course on congress impact and is a regular podcast guest. What he hears on stage goes straight back into client work, and what works for clients goes back on stage.
A founder-led, methodology-led practice. The value comes from clear frameworks and repeatable ways of working, not headcount or hype.
We start with why you are engaging, what problem the HCP is trying to solve and what must be true afterwards. Channels come last.
Congresses, journeys and content designed around why HCPs show up, for the ones in the room and the ones who never travel.
Mindset, skillset and toolset move together, so your teams can run the system without us.
Measurement that tells you what to change next, not only what happened. Every engagement feeds the next one.
We design congresses as connected engagement systems, not standalone events: pre-congress awareness, on-site activation and post-congress follow-up.
Become a congress architect
We focus on what HCP communication requires and design the right mix of interactions, across face-to-face and digital touchpoints.
Master omnichannel
We shift mindsets, build practical skills and give teams clear frameworks and tools. Capability for execution, not only training for knowledge.
Train my team