How can pharma teams measure congress engagement beyond footfall?
By treating the booth as a sequence of engagement steps, measuring each one, and passing the data to the people who follow up. For a global pharma company with a high-profile product, BIOND Health introduced its AICF methodology, improved booth operations and connected congress data to CRM.
The client
A global pharma company with a high-profile product.
The challenge
Before the work, booth performance was largely treated as attendance or coffee-cup counts.
What the team can do now
The team has stronger measurement, CRM-enabled follow-up and content continuity across the congress journey. This case describes operational capability. It makes no claim about clinical behaviour change or commercial impact.
What BIOND Health did
- Introduced AICF, its proprietary methodology for booth engagement
- Improved booth operations
- Helped the team measure engagement beyond footfall
- Connected congress data to CRM to support representative follow-up after congresses
- Used the Echo methodology to connect content before, during and after the congress
What is AICF?
AICF is BIOND Health’s proprietary methodology for congress booth engagement. The letters stand for four steps.
- Attract
- Initiate
- Convert
- Follow up
What is Echo?
Echo is BIOND Health’s methodology for connecting content across the whole congress journey, so that engagement continues after the event.
- Pre-congress
- Congress
- Post-congress
