How can a biotech prepare for a first European launch?
By building the engagement foundation before the first market goes live. For a U.S.-based precision-oncology biotech preparing for its first European launch, BIOND Health built a compliant omnichannel ecosystem for the European region from zero.
The client
A U.S.-based precision-oncology biotech preparing for its first European launch.
The challenge
There was no European engagement setup to build on. Global systems had to be aligned for European use, and the first markets needed CRM, mailing and websites in place, with representatives trained to use them.
What the team can do now
The company has a regional foundation to launch from. Germany, Switzerland and Austria were the first markets to launch on it. Wider European markets are planned to connect later.
What BIOND Health did
- Mapped the requirements for the European region
- Aligned global systems for European use
- Established CRM, mailing capabilities and websites
- Supported first-market onboarding and representative training
- Defined the requirements for the congress app
- Mapped congress operations and processes
- Delivered congress operations at two major European oncology congresses
The regional setup: one foundation, markets connected in stages
Regional foundation
A compliant omnichannel ecosystem for Europe: CRM, mailing capabilities, websites and mapped congress processes.
Germany, Switzerland and Austria
The first markets to launch, with onboarding and representative training.
Wider European markets
Prepared to connect to the same foundation later. Not yet launched.
